The Late Will Craven
CD Sleeve
The project was to create a CD sleeve for a fictional artist known as Will
Craven. A Tom-Waits-hard-boozing-blues-singing kind of figure. In the character
description we were given it said that he was obsessed with William Blake’s
poetry. After rooting through some Blake books, I found this rather unusual
commercial engraving of his which worked perfectly with the title of the
album ‘Up to Hell’. The concept for the packaging was then built
around this image.
I wanted to create an interactive package with a narrative in order to emphasis
the emotional strength of the inner image. It also reflects the story-telling
theme of his songs. |
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