The project was to create a CD sleeve for a fictional artist known as Will Craven. A Tom-Waits-hard-boozing-blues-singing kind of figure. In the character description we were given it said that he was obsessed with William Blake’s poetry. After rooting through some Blake books, I found this rather unusual commercial engraving of his which worked perfectly with the title of the album ‘Up to Hell’. The concept for the packaging was then built around this image.
I wanted to create an interactive package with a narrative in order to emphasis the emotional strength of the inner image. It also reflects the story-telling theme of his songs.
