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Masculin Feminin was a film made in 1966 by the Godfather of PostModern Cinema Jean Luc-Godard. The film follows the exploits of a young couple played by Chantal Goya and Jean Pierre Leaud in 1960s Paris. The film explores the odd mixture of politics and American pop culture that was taking place at the time. Chantal Goya (An actual French Ye-Ye singer) plays an up-and-coming pop star and Jean Pierre Leaud’s character Paul is a sort of pseudo-Marxist revolutionary.
Concept
I wanted to create a poster that represented this mixture of pop politics and played on the division masculin feminin (the poster was originally done up in two colours so there was a baby blue and a pink version of it). It was a pleasure to finally be able to use the letraset typeface Baby Teeth which echoes a lot of the block-formed 1960s French type you see in the film. The Screen Print was the perfect medium.
